PITAYA, THE LEADER OF THAI STREET FOOD.

A promising and innovative concept

PITAYA® is the first networked Thai street food concept in France, and we are proud to have brought diversity and originality to the fast food scene.

Leader of the Fresh food movement

The success of PITAYA® is growing because it is perfectly suited to today’s market, which wants to be able to eat in the city (or take away / be delivered) at a reasonable price, quickly and healthily, but with a focus on taste and originality.

Nearly 150 restaurants opened to date

2016 Winner, Franchise Revelation Award in France

39 openings in 2021

International development

4 restaurants in the Benelux / development plan of 70 units.
1 Restaurant in Switzerland (Geneva) / development plan of 20 units.
1 Restaurant in the UK (London) / development plan of 5 units
1 Restaurant in Martinique / development plan of 5 units
1 Restaurant in Reunion Island / development plan of 5 units
1 Restaurant in Spain (Malaga) / development plan in progress
1 Restaurant in Tunisia (Sousse).
1 restaurant in Dubai / development plan of 40 units at the GCC.

BECOME FRANCHISED!

How to apply

You will be contacted as soon as possible by our development department.

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WHY BECOMING A PITAYA FRANCHISEE ?

3 KEYS TO SUCCESS

An original offer

A culinary show made in front of the customers’ eyes, an urban atmosphere reminiscent of Bangkok and a variety of flavors. There is a real proximity between the kitchen and the customer, just like in the street food style, which makes the place friendly and welcoming.

Quality

Thai cuisine is healthy: Pitaya’s concept clearly claims to be part of the “Fast Good” and “Fresh Food” movement, as opposed to the “junk food” kind of fast food. Our recipes are balanced and made with fresh and high quality products.

Speed, simplicity, reasonable prices

The codes of fast food no longer need to be proven.