BECOMING A
PITAYA FRANCHISEE !

KEY SUCCESS FACTORS

A SIMPLE AND EFFECTIVE CONCEPT KEY DATES :

PITAYA TODAY

NEARLY 140 RESTAURANTS OPENED TO DATE

39 OPENINGS IN 2021

INTERNATIONAL OPENINGS IN 2022

UNITED KINGDOM, LUXEMBOURG, BELGIUM, SPAIN,
SWITZERLAND

HISTORY AND DEVELOPMENT PROCESS

PITAYA BECAME FRANCHISOR

2016 : 4 openings
2017 : 4 openings
2018 : 19 openings
2019 : 23 openings
2020 : 43 openings
2021 : 54 openings
2022 : 70 projected openings.

INTERNATIONAL DEVELOPMENT

2018 : Malaga (Spain), Ankara (Turkey)
2019 : – Master Franchise BENELUX (70 Units)
– Réunion/Maurituis (10 Units)
– Martinique/Guadeloupe (5 units)
– Sousse (Tunisia)
2020 : London (UK), Geneva (Switzerland).
2021 : Master Franchise SWITZERLAND
(20 units)
2022 : Master Franchise GCC (40units)

OUR INTERNATIONAL AMBITIONS

After ten years of strong development throughout the French Market, PITAYA naturally turned to European and then

international development. First experiences in 2018, 2019 and 2021 in Malaga (Spain), Ankara (Turkey), Souss (Tunisia), Reunion island and then Geneva, London or Dubai.

Were quickly followed by the signing of Master Franchise contracts for 70 units in Benelux, 20 units in Switzerland and 40 units in GCC . Our strategy is to find franchise partners with in-depth knowledge of their territory and the financial capacity to maintain a steady pace of development.

KEY TERMS

MASTER/MULTI FRANCHISE AGREEMENT

DEVELOPMENT PLAN DURATION

subject to discussion

FRANCHISE FEES PER UNIT

35.000€
(50% upfront payment)

ROYALTIES

6 % on the total turnover
excluding VAT generated by
the restaurants of the Master
franchisee

ROYALTIES

3 % on the total turnover
excluding VAT generated by
its sub-franchised
restaurants

LOCAL MARKETING AND COMMUNICATION BUDGET

1 %

JOIN US

CONTACT

JÉRÉMIE DUPUY
j.dupuy@pitaya-thaistreetfood.fr
(+33) 664847362